Don’t Neglect the Power of the Sign | Fox Design Services
Until your customers meet you, your sign is the face of your business and one of your most important marketing tools. It grabs customer's attention, reinforces brand recognition, informs them of your services, lets them know your location, and gets them to take action. It is one of the few advertising kinds that work full-time, 24-7, to promote your business!
When you are ready to purchase signage for your business and to get the most value for your money, you need a clear, readable, and aesthetically pleasing design. To ensure the successful promotion of your business and make the most out of your advertising dollars, keep these tips in mind for effective sign design:
Please keep it simple.
Effective sign design quickly and clearly displays a message using as few words as possible. Why? Because of the amount of time viewers have to decipher messages. For instance, motorists have only seconds to decipher a sign, making three to five-word messages ideal!
Along with the keep it simple mantra, leave plenty of "white space" – that blank area around text and images. Thirty to forty percent white space is best. An overabundance of text and graphics overwhelms viewers. If you want to get wordy, save it for a press release. TMI is a known killer of effective sign design. Choose clear, readable typefaces. Fancy typefaces don't make for better sign design.
Make color work for you.
Extensive research shows that black, dark blue, or red text on a yellow or white background is the most readable combination. If you are using multiple signs nearby, keep colors and design consistent to avoid a scattered, busy atmosphere.
Regardless of whether you are starting a new business or moving an existing business, Fox Design can work with you and your budget to create signage that conveys your business's vision to your customers for maximum impact. We offer a wide variety of sign products and services to get your message out of your business and into the world to help you compete when you are ready to purchase signage for your business.