The Power & Importance of Signage in a Business
We've all heard the old saying, "A business without a sign is a sign of no business." But what about having the "right" sign? Signs are an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous. Did you know that 75% of American consumers have recommended a business based on just signage alone? Given that statistic, the power of attractive signage as a referral engine should be a top priority for every business.
For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other advertising types.
Signs help you introduce and reinforce your business's brand. People who drive by your business may not have an immediate need for your products and services, but the constant exposure can implant your business in their minds. For instance, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable, increasing the chance that customers will come to you when they need what you offer.
An attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area. According to The Small Business Connect website, some studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.
Fox Design Services manufactures all types of signs for the sign industry. When you need a reliable partner to help sell the entire signage package, call Fox Designs. Our team works to bring your signage needs to reality, from channel letters and sandblasted signs to ADA signage. We understand you might have other options for signage help, and that’s why we’ll work hard to exceed your expectations in all that we do. We've got the passion and the people to deliver your projects on time and budget.
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