Signs, signs, everywhere a sign...
We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you’ll discover health and safety signs littered here, there and everywhere. Pop to town for groceries and you’ll notice that shop signage is plentiful, detailing opening hours plus displays of discounts and deals. Yes, signs are everywhere!
So, what exactly is signage? Signage is generally defined "as any kind of graphic display intended to convey information to an audience."
What is the purpose of signage? Typically, signage tends to serve a few common purposes: to promote, identify, provide information, give directions or to raise safety awareness.
Advertising & Marketing: Signs are used for advertising and marketing by companies or organizations. Various commercial outdoor signage solutions are successful ways to advertise a brand by enticing customers to enter their establishments. Signs (both inside and out) can attract business to a company by creating curiosity and encouraging customers to venture inside. Business signs let people know they’re in the right place.
More importantly, if the sign maker has put quality of production center in their thinking, business signage can create a great first impression of your business before a single door has been opened or a greeting made.
Recognition: Signs are designed to help individuals recognize or identify a place or brand. One important sign that we all recognize helps us to identify which restroom to use. Chains and franchises use similar shop fronts to build brand recognition throughout their locations (think "Golden Arches".)
Way-finding & Directional Signs: Way finding signs are necessary for vast locations such as shopping malls, hospitals and corporations.
With these building signs, visitors or customers are less likely to get lost. Directional signage can also be useful for large scale outdoor events such as festivals or places where there are multiple buildings or entrances.
Health & Safety Signs: Health and safety signs are one of the main means of communicating health and safety information. They can be found in workplaces, nurseries, schools and offices. Signs provide information and warnings about hazards or threats which are essential to safety.
Signs, they are essential....and when it comes to business signage your name must stand out! Looking for exceptional signage? Call Fox Design Services! We offer wholesale signage solutions for your business!