How Much Does A Sign Cost? | Fox Design Services
If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a company they have already heard of, so a sign can help plant the seed for future sales.
When customers focus on the "cost" of a sign, they undermine the benefit of a well-designed sign in terms of visual impact through colors and layout. If you look at the cost per day of a $1,000 sign over an average sign life of 5 years, you're looking at $0.55 per day. That ends up being a very cost-effective advertisement considering alternative options and corresponding benefits for your business per dollar spent.
A double-sided sign exposes your business to two-way traffic and adds double the exposure for roughly $0.25/day. You can't find a good cup of coffee for that price! ☕️
Given its longevity and low initial cost, not much, especially compared to other advertising media like online, radio, TV, or print. On almost all other advertising, you pay each time it is seen or heard, based on the exposures or impressions it delivers. Not so with a sign. You pay once, and it does its job until it is time to replace it—usually many years later. That's why the sensible way to look at its cost is over the sign's lifespan. We suggest this a good way for customers to view signs from a revenue generation perspective versus just another cost.
Every business needs to budget for advertising. If you compare it to any other media, you’ll quickly see why signage is the lowest cost and best value going. According to the US Small Business Administration, the cost per thousand impressions of signage is far lower than other advertising media.
The US Small Business Administration also reports:
“When asked the question, ‘How did you learn about us?’ fifty percent responded that the company’s sign was their first exposure to the business. Hence, a business’s sign can be estimated to generate between 15 percent and 45 percent of a small firm’s revenue.”
That's why smart business owners take advantage of the tremendous value that effective signage delivers.