What Are Signs For? Grabbing Attention? You Betcha!
Grab your customer's attention with head-turning signage!
You never get a second chance to make an eye-catching first impression! Whether you are opening a new business or need to direct more traffic your way, signage is one of the top marketing and branding investments a company can make.
Signage is as essential as your website because it tells people who and where you are. According to numerous studies, proper signage is an advertising and branding tool that can generate an additional 75 percent to your customer base and referrals.
Signage for your business needs to be clear, readable, and have an aesthetically-pleasing design. To ensure the successful promotion of your company, and make the most out of your advertising dollars, keep these tips in mind for effective sign design:
Choose readable typefaces
Fancy typefaces don't make for better sign design. Unreadable fonts are entirely useless, and novelty typefaces are probably not your best bet. Neither is the use of multiple typefaces nor all caps – the human eye much more easily deciphers block letters and proper capitalization. Opt for bright, straight fonts that are easily readable, using bold letters or slightly larger text for emphasis. Along the lines of the "keep it simple" mantra, leave plenty of "white space" – that blank area around text and images. Thirty to forty percent "white space" is best.
Make color work for you
White text is challenging to read. Extensive research shows black, dark blue, or red text on a background of yellow or white is the most readable combination. Another bonus? White and yellow contrast beautifully with many outdoor elements, such as the blue of the sky and green grass, helping your signage stand out. If you are using multiple signs near each other, keep colors and design consistent to avoid a scattered, busy atmosphere.
Use images carefully
Signage is the #1 way to connect with your customers, so make every dollar you spend, effective. Make sure images and icons you choose are not only large enough to be easily discerned but that they have a clear, immediate connection to your type of business, such as a logo. Unsure? Let a seasoned design team help you discover your best option.
Signs are essential, and when it comes to business signage, your name must stand out!
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